Pahomi

Brandz Training (the WPP Brand Equity Study)


din data de :Fri, 30 Nov 2007 14:18:27 +0000

Ce este BrandZ? Un tool foarte puternic de marketing care ajuta la maximizarea ROI in materie de “brand investments”. Probabil unul dintre cele mai complexe metodologii din lume de studiu al dinamicii de brand si a implicatiilor la nivel de “Share of Wallet” si “Market Share”. Notiuni cheie: Brand Pyramid, Brand Signature si Brand Voltage. Studiul nu [...]

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Stire introdusa in :2007-11-30
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Pahomi

NewsMania -Portal de stiri